Without clarity on organizational goals which informs what a company’s marketing plan, branding strategy and/or digital plans should be, it’s easy to go to a scatter gun approach with marketing activities. This can lead to an array of expensive and ineffective activities being undertaken.
Perhaps your business needs a clear marketing plan and branding strategy to create differentiation in the market place and to ensure your resources are being used effectively. Or perhaps you want clarity on what your digital marketing strategy should be to guide your online presence or social media marketing.
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