For any company establishing your brand and brand positioning is very, very important. Identifying what is the customer benefit that your business provides, knowing your points of difference, identifying…
So you’ve invested in establishing your brand presence, you’ve got a lot of inventory to move and sales, well sales could be better. Could investing in an integrated advertising…
Having a Customer Relationship Management (CRM) program that captures your customers’ or potential customers’ details and using email marketing to communicate with them is well known to be one…
In today’s business world an online presence in some form is a must for most companies, but with so many digital marketing options and acronyms out there from SEO…
It sounds obvious doesn’t it? That a business should have established business goals in place before it even starts thinking about its marketing strategy, but you’d be surprised how…