Strategic planning and brand positioning is such an important part of marketing. With the right strategy and planning, a company can focus on a targeted set of activities that use fewer resources, provide greater impact and better results.
Determining which digital activities are appropriate for a business and the industry they are in, is a critical first step in establishing a company’s online presence.
Social media is an ever growing and everchanging environment and it can be hard to know where to start.
Creating a CRM and e-mail marketing program unique to your organization makes good business sense, but it can be time consuming to set-up and to derive incremental sales from.
A brand or sales campaign can be an easy way to boost awareness, generate leads and convert sales.
Having a content marketing plan that can communicate the essence of your brand and delight your potential customers can be an effective way of increasing your brand awareness, social media followers and web visits.
A focus on providing a great customer experience has been proven to increase revenue for companies. Combining your business goals, your branding and a focus on your customers’ experience might be the point of difference your company needs.
For any company establishing your brand and brand positioning is very, very important. Identifying what is the customer benefit that your business provides, knowing your points of difference, identifying…
So you’ve invested in establishing your brand presence, you’ve got a lot of inventory to move and sales, well sales could be better. Could investing in an integrated advertising…
Australian Marketing Institute
9 years
A Certified Practicing Marketer
7 years
An Associate Fellow of the Australian Marketing Institute
